MKT5305 Business to Business Marketing
Unit 7 Assignment
Scholarly Activity
Instructions
Research the pricing strategies of a company. Please select a company you have not yet researched in this course. Review the theoretical pricing strategies discussed in Chapter 12 of the textbook, and apply them to the company you have chosen.
After providing a brief overview of the company, please include the information below in your assignment.
How does the pricing process within your researched company operate?
Based upon your research, what product pricing strategies, which were described in the Unit VII Study Guide or Chapter 12 of the textbook, do you believe the company is using?
How does the pricing portion of the marketing mix influence the elements of product, place, and promotion? Use the company to support your discussion.
What would you recommend to this company with respect to its pricing strategies? Include a discussion around potential ethical implications of executing your recommended pricing strategies.
Describe how business ethics intervene in the pricing strategies.
Your assignment should be at least three pages in length, be double-spaced, and include a title page and references page, which do not count toward meeting the minimum page requirement. Include at least two additional credible sources beyond the textbook. Feel free to utilize the CSU Online Library for sources. Include the use of headings and subheadings in your report.
Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
This Sample Formal Essay provided by the CSU Writing Center shows the type of formatting that is expected for this assignment.
Resources
The following resource(s) may help you with this assignment.
