MKT5305 Business to Business Marketing
Unit 1 Assignment
Essay
Instructions
Using the CSU Online Library, research business-to-business (B2B) and business-to-consumer (B2C) models from an organizational standpoint. Research two companies, one of which is a B2B and one of which is a B2C. Use them as supporting examples when responding to the questions below. Ensure that you have a strong introduction to your essay.
What is the difference between the B2B and B2C organizational buying models?
What is the buying process within the B2B organizational model?
How is B2B marketing different from B2C marketing strategies?
What would you recommend to the B2B company that you selected as your example for this assignment with respect to increasing overall customer sales?
Your response should be at least two pages in length. Your references should include at least two sources. You are allowed to use the eTextbook as a source.
Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
This Sample Formal Essay provided by the CSU Writing Center shows this type of formatting.
The following video tutorials may also be helpful for you.
How to Use Business Source Ultimate for Business Research
Transcript for How to Use Business Source Ultimate for Business Research
How to Use the ABI/INFORM Collection for Business Research
Transcript for How to Use the ABI/INFORM Collection for BusinessResearch
Resources
The following resource(s) may help you with this assignment.
