JWI540 Strategy
Week 6 Discussion
Strategic Growth
As outlined in this week’s lecture notes, there are seven common game-winning moves that can be leveraged to differentiate and strengthen competitive positioning. They include: Geographic Expansion, New Price Tiers, Vertical Integration, Moving Into Adjacent Product Segments, New Distribution Channels, Discontinuous Innovation, and Mergers & Acquisitions.
Identify an organization in your industry (but not the company you selected for your course project) that used one of the seven common winning moves.
Which move did they use and why do you think they elected to use this move?
How effective was this move in establishing meaningful differentiation? Support your response with references to this week’s materials including Chapter 9 from Sherman.
